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Imagine, you are building your brand – just like a house. First, you have an idea, then you have a strategy, and only then you can lay a foundation. Right?
Trademark is the foundation of your brand. Therefore a good trademark has to be appropriate and safe.
Trademark is also the name and face of your product. Make it unique and impressive, so your customers separate you from the crowd. Your brand must be the first choice for your target audience.